Location: Florence
Area: 1500 m2
Project date: 2012
Completion date: /
Type: Exhibition design - Exterior
Exercise
The exterior of the Moooi exhibition was following the same theme - Wild horses. It was set on the piazza Della Santissima Annunziata.
Designer created big hey seaters and plexiglas horses that look like they are escaping the building (of the exhibition).
Kitsch, if it’s executed right can be very cool. Designer decided to use figurative expression (horses) and in connection to that a material of hay in very literal manner. The aim was to create an interest and attract people to come and see the exhibition.
